Pharma Market Access Insights - from Mtech Access

The Tech Perspective with Stephen Bourke (Co-Founder of Echo, The Online Pharmacy)

August 05, 2020 Mtech Access Season 1 Episode 9
Pharma Market Access Insights - from Mtech Access
The Tech Perspective with Stephen Bourke (Co-Founder of Echo, The Online Pharmacy)
Show Notes Chapter Markers

We explore a different aspect of the COVID response, speaking with Stephen Bourke (Co-Founder of Echo), to learn how Echo and other tech companies have been supporting patients with new ways of accessing healthcare, throughout lockdown.

In this COVID-19 series, Tom Clarke (Director -  NHS Insights & Interaction, Mtech Access) is joined by NHS and other UK healthcare experts who offer real-world, first-hand insight into the challenges facing the NHS and explore the implications for market access, brand and HCP-facing teams, in pharmaceutical and medical device companies.

In this episode, Tom asked Stephen:
- Can you briefly outline Echo’s origins and purpose?
- How soon did you sense that Echo would have a key role to play in the national COVID response?
- Can you talk us through the impact the pandemic has had on Echo, in terms of your need to upscale and respond?
- What have you noticed about the Echo patients population? – numbers, demographics, behaviours, etc?
- What have you noticed in other areas of health tech through this period?
- We have heard from many NHS colleagues that this is a ‘tipping point’ in care delivery, do you sense that for Echo and digital healthcare?
- What needs to happen to embed the positive behaviours and technologies in ‘the new normal’?
- What are the risks to digital healthcare in a post-Covid world?
- What advice would you give to anyone looking to design or implement digital health innovation?

This episode was originally broadcast on 12th June 2020 as a webinar. This podcast series has been converted from our webinar series 'How is COVID-19 impacting the NHS?'.

Learn more about our NHS insights services at: https://mtechaccess.co.uk/uk-nhs-insights/ 

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Introducing Echo - where it came from and what it does
How soon did you sense that Echo would have a key role to play in the national Covid response?
Innovation and risk appetite
Has the culture changed by having to work in different ways?
Transferable learnings for the NHS, Pharma and Medtech
Is this a tipping point in care delivery?
What have you noticed in other areas of Health Tech through this period?
What are the risks to digital healthcare in a post-Covid world?
What advice would you give to anyone looking to design or implement digital health innovation?